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Our team has been busy spreading the magic of the Switch Witch!

Audrey Kinsman’s ‘Switch Witch’ Introduces a New (Candy-Free) Halloween Tradition

“For some parents, it’s the desire to prevent a massive, hours-long sugar high. For others, it’s the prospect of Halloween-induced cavities that rings loudest. Others still face the reality that their food allergic child can’t consume the buckets full of candy even if he wanted to. But whatever the reason, parents across the country are…


Fox 59: The Switch Witch Helps Children With Food Allergies Celebrate Halloween

INDIANAPOLIS, Ind. (October 24, 2015) — If your child is suffering from any food related allergies or intolerances, a new storybook may be just what you’re looking for. “The Switch Witch and the Magic of Switchcraft” is the brainchild of author Audrey Kinsman, who struggles with Celiac Disease herself. Fed up after seeing her son,…





3 Halloween Safety Tips While Trick Or Treating

“Halloween can be a scary night for parents as well as kids. While kids may be scared of costumes, parents have a list of other fears, and safety is always the first priority. The fun of Fright Night, however, does not need to be compromised to ensure a safe and enjoyable Halloween. Here are my…


The Switch Witch on She Knows

Check out the Switch Witch  on She Knows!  “Have you heard the folklore of the Switch Witch? It’s been around parenting websites for years, and we found it to be the perfect solution for us to rid our home of the gluttonous amounts of candy our daughter amassed during trick-or-treating each year. On Halloween night, we…



A Cupcake for the Teacher

Head to A Cupcake for the Teacherto learn more about the Switch Witch! “The story tells how the Switch Witch and her friends need your Halloween candy to heat their homes and keep the world of witches running all year.  Switch Witch will use a magic spell to Switchcraft your kids’ Halloween candy into a…


Switch Witches on Gov PR News

Visit govprnews.com  A MOTHER MAKES HALLOWEEN MAGICAL AGAIN FOR HER SON WITH THE SWITCH WITCH AND THE MAGIC OF SWITCHCRAFT BOOK AND TOY SET   DENVER, Oct. 22, 2015 /PRNewswire/ — Available nationwide at Target stores and Target.com, the award-winning book and toy set, The Switch Witch and the Magic of Switchcraft was brought to…